YASKAWA
YASKAWA
YASKAWA is a Japanese manufacturer of servos, motion controllers, AC motor drives, switches, and industrial robots . The company was founded in 1915 and its head office is located in Kitakyushu, Fukuoka Prefecture. Yaskawa applied for a trademark on the term "Mechatronics" in 1969, it was approved in 1972 . The company has business hubs in 29 countries around the world and with production bases in 12 countries including Japan .
YASKAWA offers a wide range of products and services, including robots, system engineering used in steel plants, social systems, environment & energy, electrical power, and industrial electronics . Yaskawa's robots are heavy-duty industrial robots used in welding, packaging, assembly, coating, cutting, material handling, and general automation. The company offers industrial robots for various industrial processes, such as Selective Compliance Assembly Robot Arm (SCARA) and collaborative robots . Yaskawa also develops and optimizes servo motors, which are the main components of its industrial robots, MOTOMAN, by itself
YASKAWA's products include drives, motion, robotics, and switches. The company offers industrial AC drives, HVAC drives, iQpump drives, elevator drives, medium voltage drives, and AC motors under the drives category [4]. The motion category includes machine controllers, Sigma-7 servo products, Sigma-5 servo products, spindle products, and choosing a servo. YASKAWA offers robots with IEC and industrial robots under the robotics category. The switches category includes low voltage industrial control (Bestact) [4].
YASKAWA's brand is an important part of everything that the company does and is an essential part of its identity. A strong brand like YASKAWA is more than just a logo, slogan, or color. It is an important part of everything that the company does and is the foundation of sharing the YASKAWA story [4]. The company uses brand marketing to identify its business and help customers recognize and experience the passion and spirit of YASKAWA every day
